Let’s Get Back to Basics

Back to basics typed on piece of paper

In this week’s blog, I want to focus on getting the basics right – for my own reference more than anything and for anyone else who is struggling with trying to do everything.

It’s hard isn’t it?

But first, what do I mean when I say get back to basics? I’m suggesting that I /we have become too concerned with complicated details and that I/we should concentrate on the important parts of our business.

So what are the 4 easy steps I’m proposing?

1. Be yourself

First and foremost – be yourself.

You must always be yourself and believe that you are good enough.

“Being yourself” in business means owning your own particular style. Never hide your personality and always remember why you started (or are starting) your business. I really rate Simon Sinek’s Golden Circle TED talk which I wrote about a couple of weeks ago. People don’t by what you do, they buy why you do it, so make sure you let your audience know why you are in business and show off personality 😊

2. Focus on our customer’s needs

Are you in a whirlwind trying to perfect every aspect of your business?

We need to STOP!

Get back to basics and focus on our customer’s needs and provide solutions to their problems. Trying to perfect our website and social media accounts are distracting us from our customers.

The best businesses are the ones that strive to make their products and services the very best they can be. What are our customers’ problems and what are the solutions we can provide? Let’s focus on our product first and foremost, and the smaller details will take care of themselves.

3. Deliver exceptional customer service

Whilst we all need to attract new customers to keep our businesses growing we must never forget about our existing customers.

So what is good customer service? There are many different methods to delight our customers which Catherine Heath explains in her blog 10 Ways to Deliver Good Customer Service.

I agree with Catherine that customer service is the ‘make or break’ of every business so I need to make sure that I (and the team when we grow)

  1. Know our product
  2. Maintain a positive attitude
  3. Creatively problem-solve
  4. Respond quickly
  5. Personalise our service
  6. Help customers help themselves
  7. Focus support on the customer
  8. Actively listen
  9. Keep our word
  10. Be proactively helpful

4. Network with like-minded people

As Richard Branson said “Having a good network can be invaluable. It opens doors for you and allows you to enter into opportunities that are beneficial to your business”.

As rural business owners, we need to come to terms with the fact that we all need support and the best way to do this is to surround ourselves with a community of like-minded people. 

In his article, Jonathan Chan explains the 5 benefits of community are:

  • Knowledge
  • Connections
  • Inspiration
  • Resources
  • Support

Our community includes farmers, food processors, tourism and creative businesses. If you were ever a member of a Young Farmers’ Club or attended any of their events, you will fit right in!