I help you take the actions to achieve your goals.

My definition of coaching is giving you the time and space to think about what it is you want for your future and helping you develop a plan of action to achieve it. I understand the complexities of family businesses and how it feels to be stuck. I’ll be your champion and will provide the encouragement you need to move you and the business forward.

Let’s start your journey with a no-obligatory 30-minute online meeting to see if I’m the right person to help you. You can contact me either by the chat function at the bottom right of this website (leave your email address or telephone number so I can get in touch) or send me an email, or pick up the phone to arrange a convenient time.

If you decide I’m the right person to help you take control of your future we will schedule 3 x 90-minute online coaching sessions which will cost £315 inclusive of VAT.

Not quite ready to get in touch? I would love it if you signed up for my new weekly Knowledge Newsletter which will include what’s coming up in the week ahead and what I learned the week before. As you can probably tell I’m not someone who writes lots so the newsletter will be short and to the point!

Rural Business Network founder Jo Martin stood in front of a start bale.  Coaching.

“Jo is a lovely friendly person who genuinely wants you to achieve your goals and watch you grow your business and grow as a person.

RW – Cumbria

Other Services

Wheels of Life

Take stock of where you are now with my free tool. Use it to develop an action plan to move you forward.

Workshops & Events

Online and in-person workshops and events to help you move forward.

Topics I Discuss


Giving you the courage to pursue your dreams.


Where are you heading? When will you get there?


How will you get there? Who will be with you?

Difficult Conversations

Preparing to ask those difficult questions.


Political, economic, and environmental updates.


Trends, top tips, and success stories.


Best practice, resources, and more.

Self Improvement

Physical health, mental health, routine, and habits.


I’m thrilled with the feedback so far

“A very friendly but professional approach, which was just what I was needing to help build my confidence.”

JB – Powys

“Jo is warm and friendly, she has given me the space to think. It’s a really positive experience.”

LH – Staffordshire

“I like the personal approach. Now that Jo knows about my business, I feel that she understands what I am looking to achieve and how feasible it is!”

AM – Cambridgeshire

“Jo has given me that extra bit of pressure to get things done and has also given me some really useful information to keep me pointing in the right direction.”

EM – Lancashire

If you have any questions,
feel free to call 01740 669422

Supporting your rural business journey