Image of phone and social media likes and loves

I must admit I have a love-hate relationship with social media. Some days I love it, some days I hate it! I know that consistency is key but it’s so hard when you have a million and 1 other things to do – especially at this time of year. So this blog is a quick read with the 3 top reasons why we shouldn’t hate social media.

1. Most people now use social media

DataReportal report in their Digital 2020: July Global Statshot that the global digital landscape is still evolving rapidly as we enter the second half of 2020. Social media users have grown by more than 10 percent over the past year, taking the global total to 3.96 billion by the start of July 2020

Closer to home, We Are Social report in their Digital 2020: The UK – What you need to Know that:

  • There are now 65 million internet users in the UK, up 0.4% year-on-year
  • In the last year, there have been 1.3 million new social media users – a total of 45 million (as of February 2020) which is two-thirds of the UK population.
  • There are 72.41 million mobile phone connections in the UK, 107% vs population

So, the likelihood of your customers being on social media is high, which is why you need to stop hating and start loving it!

2. Brand Awareness

Whilst the majority of people use social media to stay in touch with friends and family, they are also looking for great content. Creating content that inspires interaction can certainly increase your brand awareness.

Sharing content that will be valuable to your audience will really benefit your social exposure with likes, comments and shares on each post, your content will reach many more users than just your followers. Ensuring that your content is unique and interesting will encourage more users to read your posts, like your page and visit your website.

3. Better Communication

Social media is a two-way street as it allows customers and potential customers easier and direct communication with your business and gives you the opportunity to interact directly with them. If you want your customers and followers to be engaged though, you need to be engaged yourself. Stay active and respond to comments and questions in a way that is appropriate for your brand.

Learn to love social media!