What do you believe?

I’ve made a mistake. I re-watched Simon Sinek’s Golden Circle TED Talk at the weekend, having first watched it as a final year marketing student in 2017. Have you seen it?

Simon explains:

  • That people don’t buy what you do, they buy why you do it.
  • The goal is to do business with people who believe what you believe.

In 2007, when our boys were 8 and 6, I was into my third year of baking cakes in my kitchen. I was selling them at 4 farmers’ markets per month, supplying two café’s, a butcher’s and a farm shop.

My cakes were popular. I could have grown that business if I had someone who could have pointed me in the right direction.

  • I needed knowledge
  • I needed connections
  • I needed inspiration
  • I needed resources
  • I needed support

I needed a community. I never found one.

That is why I have founded Rural Business Network

My mistake is, I have never communicated that before.

Have you watched Simon’s TED Talk? Do you communicate your why?

Rural Business Network – supporting your rural business journey

We are a UK-wide community of farming families and rural business owners who want to learn, connect and grow our businesses.

How do we support you?

  • We run member-only events, where you will learn from experts on a wide range of subjects from business planning and marketing to regenerative agriculture and tourism trends. Most events are recorded so you can watch them on-demand if you are too busy to attend.
  • We send a well-regarded weekly e-Newsletter with updates, industry news and opportunities. Don’t worry, they are short and to the point!
  • We provide opportunities to talk to people in a similar situation, at events, in our Facebook Group and in our WhatsApp groups.
  • We will connect you to other organisations that we believe can help.

All for just £5+VAT per month.  Join us now.

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