What do you believe?
I’ve made a mistake. I re-watched Simon Sinek’s Golden Circle TED Talk at the weekend, having first watched it as a final year marketing student in 2017. Have you seen it?
- That people don’t buy what you do, they buy why you do it.
- The goal is to do business with people who believe what you believe.
In 2007, when our boys were 8 and 6, I was into my third year of baking cakes in my kitchen. I was selling them at 4 farmers market per month, supplying two café’s, a butchers and a farm shop.
My cakes were popular. I could have grown that business if I had someone who could have pointed me in the right direction.
- I needed knowledge
- I needed connections
- I needed inspiration
- I needed resources
- I needed support
I needed a community. I never found one.
That is why I have founded Rural Business Network
My mistake is, I have never communicated that before.
Have you watched Simon’s TED Talk? Do you communicate your why?