Supporting your rural business journey image of rolling hills.  Rural Business Network.

As a rural business owner, you may have seen our last blog post about the unveiling of our rebrand at the Great Yorkshire Show, but the truth is, we just can’t wait that long. We want to share our new identity with you, and we hope that you love it as much as we do.

So, why rebrand and why now?

Let’s be honest, when starting something new, money is tight and when you’re not quite sure how things will pan out, asking our friends, or paying a recently graduated graphic design student to design your logo for a modest sum is the way to go. This is exactly what Jo Martin did when she found the confidence to create Rural Business Network. We’re now evolving into an independent community of support, guiding farmers and rural entrepreneurs throughout their business journey so it’s the right time to invest.

Who helped us?

Helen Barlow from One Line Studio very kindly spoke to members about branding at one of our events last year. Helen and her fabulous team only work with ethical businesses so we were delighted when she agreed to take us on!

As an eligible business based in County Durham, we applied to the North East Business Support Fund through NBSL and were successful in securing grant funding towards the cost. We are very grateful to John Atkinson, Business Funding Advisor at NBSL who supported Jo through the process.

What was the process?

Helen already had an understanding of what Jo is desperate to do, to curate a community of like-minded people to share inspiration, knowledge, resources, connections and support but Jo struggled with putting that into words (she admits, she isn’t the wordiest of people!).

So following a catch-up Zoom meeting, Helen provided some different ways of expressing Jo’s vision. Helen also provided suggestions for a new strapline to replace learn, connect, grow and Helen also provided us with 3 different logo concepts. These were then shared in our Facebook group and the popular choices were relayed to Helen.

Our vision

“Our vision is an independent community of support, guiding farmers and rural entrepreneurs throughout their business journey.”

Rural Business Network 2021

Our new identity…

So without further ado, here is our new identity 👇

Rural Business Network logo

We hope you love it as much as we do! Do let us know in the comments what you think.

Join Rural Business Network

If you are looking for a community to support you through your rural business journey, we would love you to join us.

Membership is ÂŁ5+VAT per month

Open to farmers and farm-based businesses. Membership is also open to other rural business owners with less than 3 employees.

Member benefits include:

  • A dedicated contact to support your rural business journey
  • Access to online knowledge events to learn from experts and network with those in a similar position
  • Access to our members-only Facebook group to ask questions and share successes
  • Weekly e-newsletters which include relevant news, opportunities, and events

Associate Membership is ÂŁ25+VAT per month

Associate membership is open to rural business owners with 3 or more employees.

With all the benefits mentioned above plus your logo and bio on our member spotlight page and the opportunity to collaborate on events.

If you would prefer to pay yearly by invoice, please email

I would love to welcome you to our community. 

Not quite ready to join? Register for free to access the growing resources section of the website.

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